Good morning. The Pebble Beach Pro-Am tees off today. Apple's Eddy Cue will team with Michael Kim (8:55 a.m. PT tee time); Comcast chief Brian Roberts has been paired with Ryan Palmer (9:17 a.m. tee time). Coverage on the Golf Channel starts at Noon Pacific.

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What Howard Schultz will say

What's Next: Former Starbucks chief Howard Schultz will make the case for centrism and indict America's "broken" political system in his address tonight at Purdue University, the first speech of his nascent presidential campaign, his chief strategist tells me.

• The speech follows a ten-day media tour in which Schultz was widely ridiculed by Democrats and pundits who fear that his quixotic bid will help re-elect President Donald Trump.

Steve Schmidt, the chief strategist for Schultz 2020, gave me a first look at the key themes of the speech, which starts at 8 p.m. ET:

1. "The speech will be a framework for centrism."

• "Everything ... will be about expanding opportunity for the American people and returning power to the American people."

• "He's going to talk about economic opportunity, the opportunity to pursue happiness ... to be free from anxiety ... to rise and get ahead ... to save for retirement ... to have a world class education."

• "He's also going to talk about empowering the American people ... and rethinking what 'government of the people, by the people, for the people' should mean today."

2. "The speech will be a broad-based indictment of the system."

• "He's going to show how the American people are being held hostage by a broken political system."

• "He's going to talk about the total dysfunction and brokenness of American politics. ... He'll make the point that while there's widespread agreement on so many issues ... they aren't being solved by the political system."

• "He's going to catalogue the disaster that Trump has been for the country — but also lay blame on a broken political system that created enough anger, disillusionment and distrust [to get Trump elected]."

The Big Picture: The challenge for Schultz will be getting beyond platitudes and demonstrating that he has a substantive policy platform that justifies a very-long-shot third-party bid, especially given all the Democratic anxiety.

• What's Next Week: Schultz will take part in a CNN town hall on Tuesday, Feb. 12 in Houston, where he will take questions from voters. The live event will be moderated by Poppy Harlow and air in prime time on CNN.

Bonus ... What D.C. is Reading: "How Howard Schultz Created a Personality Cult at Starbucks," by Politico's Derek Robertson.

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Jill Abramson under fire

Former New York Times executive editor Jill Abramson has been accused of plagiarism by multiple reporters. The charges — which she denies — threaten to destroy her reputation and provide fresh ammunition for critics of the Times and the mainstream media.

The Accusations:

• Michael Moynihan, a Vice News Tonight correspondent, tweeted at least six passages from Abramson's new book "Merchants of Truth" in which she appears to have copied clauses, sentences and in some cases entire paragraphs from other writers with minor tweaks to the structure.

• Ian Frisch, a writer and former magazine publisher, tweeted several more passages from his own work that Abramson also appears to have copied from, again with minor tweaks to the sentence structure.

• NBC News has not independently verified the claims of Moynihan or Frisch.

The Response:

• Abramson initially told Fox News' Martha MacCallum, "I certainly didn't plagiarize in my book. ... I don’t think this is an issue at all.” She later tweeted that she took the issue seriously and would "review the passages in question."

• Cary Goldstein, Simon & Schuster's publicity chief, said the book was “exhaustively researched and meticulously sourced," but that they were ready to work with Abramson on revisions if "deemed necessary."

The Big Picture: Plagiarism often ruins a journalist's career. But when the accused party is the former executive editor of the New York Times, in an era when the mainstream media is constantly under attack, it can undermine the efforts of the entire industry.

• For the record, I reached out to Abramson and Goldstein, as well as Abramson's agent Suzanne Gluck. I didn't hear back.

📰 Rally the Market 📰

The New York Times added 265,000 digital subscribers in the last quarter, bringing the total number of paid digital and print subscriptions to 4.3 million. What's Next: Times chief Mark Thompson says he wants to reach 10 million subscriptions by 2025.

We're not quite at 4.3 million yet, so if you're enjoying the newsletter, share it with a friend.

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Zuckerberg's next headache

New York Times reporters Sheera Frenkel and Cecilia Kang have landed a seven-figure deal for a book based on their reporting about Facebook, its data collection practices and its role in Russian manipulation of the 2016 presidential campaign, Vanity Fair's Joe Pompeo reports.

• The book will likely provide Americans with the most in-depth look into Facebook yet. It will also rankle Facebook executives who believe the Times has a biased agenda against the company.

Details on the deal, via Pompeo:

• "HarperCollins was the winning bidder in a competitive auction to acquire a title based on a November 14 Times investigation."

• "One source briefed on the negotiations said it was a seven-figure deal" (and that's just for North American rights.)

The Big Picture: "The seven-digit advance is yet more evidence that the market for books by prominent reporters on the political and social upheaval of our current era is superheated."

Meanwhile ... Facebook communications chief Caryn Marooney plans to step down after helping the company find a successor.

• It's a big deal, because as Recode's Kara Swisher and Kurt Wagner note, "Facebook needs all the experienced communications hands it can get these days."

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Dept. of data vulnerability

Don't get too comfortable:

• Vice's Joseph Cox reports that at least 250 bounty hunters had access to AT&T, T-Mobile and Sprint customer location data, enabling them to access a person's location without their knowledge.

• TechCrunch's Zack Whittaker reports that many of the most popular iPhone apps can record user activity and monetize your data without your knowledge, while some inadvertently expose that data.

On the other hand:

• Bloomberg's Nico Grant reports that Oracle's Mark Hurd has quietly backed off from tracking users across the web to sell Facebook ads. "The nebulous concerns people may have had about what companies were doing with personal data all of a sudden became very real,” ISG analyst Blair Hanley Frank tells him.

Market Links

• John Legere makes Trump Hotel his home in D.C. (WaPo)

• Barry Diller sees international growth fuel Tinder (Bloomberg)

• Susan Zirinsky taps Bill Owens to head '60 Minutes' (NBC News)

• Craig Newmark donates $10 million to Columbia J-School (CJR)

• Apoorva Mehta is forced to change his tip policy (NBC News)

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Why Daniel Ek wants podcasts

Spotify chief Daniel Ek has made two major investments in the podcast business and is planning to spend up to $500 million on deals this year, a push that broadens Spotify's ambitions beyond the world of streaming.

The Acquisitions:

• Gimlet, a popular podcast producer (for ~$230 million).

• Anchor, a toolkit for podcast recording and distribution.

The Big Picture, via NYT's Ben Sisario:

• "With the acquisitions, Spotify becomes the latest player to invest in a medium once considered a low-stakes sandbox in the larger media environment. Now that podcasts have become part of the listening routine for millions of people, major companies have recognized them as an important — but still relatively cheap — source of content."

The Other Big Picture, via Recode's Peter Kafka:

• "With these deals, Spotify is now fully in the content creation business."

Ek: "What I didn’t know when we launched to consumers in 2008 was that audio — not just music — would be the future of Spotify."

• Oh/and: Spotify is finally profitable ... but The Verge's Sean Hollister isn't sure it will last.

Speaking of podcasts ...

• I've been enjoying "After Hours" from the Harvard Business Review, which features HBS professors Youngme Moon, Mihir Desai and Felix Oberholzer-Gee talking about everything from data privacy and U.S.-China tech relations to CEO churn and "woke" advertising.

If you've got podcasts for the Market, let me know: dylan.byers@nbcuni.com

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Lacob & Guber see Golden ROI

Big in the Bay: Joe Lacob and Peter Guber's Golden State Warriors are now worth an estimated $3.5 billion according to the Forbes annual NBA valuation list, making the franchise worth nearly eight times what they paid to buy it in 2010.

• Lacob and Guber paid $450 million to acquire the Warriors, beating out Oracle founder Larry Ellison.

• The Warriors are now the third-most valuable team in the NBA, after the New York Knicks ($4 billion) and the Los Angeles Lakers ($3.7 billion).

What's Next, via Forbes:

• The Warriors "are leaving Oracle Arena... next season for the $1 billion Chase Center [and] have secured $2 billion in contractually obligated income from sponsorships, suites and season ticket holder fees."

• "Look for the Warriors to challenge the Knicks as the NBA’s leading revenue generator."

Bonus: The Warriors have partnered with Google Cloud to help them track player analytics and improve their performance on the court.

What's Next: The NBA trade deadline closes at Noon PT. Your sherpa through the eleventh-hour madness is, as always, @wojespn.

• Dept. of Corrections: I accidentally confused Fortune and Forbes while citing an article about Netflix in yesterday's Market. My apologies.

See you tomorrow.